From early morning visits to Ramna Batamul to taking part in the vibrant and colourful Mangal Shobhajatra, our beloved celebrities carry countless cherished memories of Pahela Baishakh.

A true Baishakhi spread is about balance and not extravagance. It requires something refreshing, something indulgent, som ething hearty, and plenty that can be shared.

Pahela Baishakh is a sensory explosion of red and white, the rhythmic beat of the dhak, and the collective spirit of the Baishakhi Shobhajatra, originally known as Mangal Shobhajatra.

Every year, the air in Bangladesh transforms as the sun rises on the first of Boishakh. Growing up, I took the books and TV programs literally.

Dressing up for Pahela Baishakh is not easy, as there are a lot of considerations to be made. Baishakhi fashion was once synonymous with red and white, and while this timeless combo still holds a special place in our hearts, recent years have seen a delightful shift.

Pahela Baishakh in Dhaka is characterised by the colourful procession originally known as Mongol Shobhajatra, now officially named the Baishakhi Shobhajatra, Panta- Ilish (the famed fermented rice and Hilsa fish combination) and Halkhata -the opening of the new year’s account books.

Pahela Baishakh, the Bengali New Year, is one of the most widely celebrated cultural occasions in Bangladesh. While its essence lies in welcoming a new beginning through shared traditions, its expression varies from one city to another.

As the sun rises on the first day of the Bengali calendar, Bangladesh transforms into a vibrant canvas of crimson red and white.

From schoolchildren in rural areas to patients admitted to hospitals in cities and even their waiting family members- unsafe water silently affects lives every day.

The company transacted Tk 111,355 crore in 2026’s first three months, posting a 21% year-on-year growth

The sweltering heat of the Bangladeshi summer has historically been a seasonal challenge, but in recent years, it has transformed into a primary driver for one of the country’s most dynamic consumer electronics sectors.

The days of panic-buying an AC during a heatwave are fading as more Bangladeshis shift toward proactive, pre-season purchasing.

As rising temperatures and changing weather patterns continue to influence consumer behaviour in Bangladesh, demand for air conditioners is evolving rapidly.

When summer heat arrives, a working air conditioner is essential. However, many people forget about their AC until it stops working or the energy bill skyrockets.

10 smart habits for a cheaper summer

Record-breaking heatwaves over the past two years have fundamentally altered the consumer landscape in Bangladesh.

As of 2024, more than 55% of the world’s population lives in urban areas, which is expected to rise to nearly 70% by 2050.

Today, Mabia Akhter Simanto remains her own biggest rival. She laments that the younger generation often lacks the "fire" she had, perhaps because they haven't had to fight the same demons.

Bangladesh is currently navigating a quiet yet catastrophic renal emergency. With an estimated 3.8 crore people suffering from various forms of kidney ailments, nearly one-fourth of the nation’s population is at risk.

Kidney stones are hard, solid masses made from minerals and salts. These form inside your kidneys when waste products in the urine build up.