IFRC, BDRCS launch six-month emergency response amid measles surge

The International Federation of Red Cross and Red Crescent Societies (IFRC) and the Bangladesh Red Crescent Society (BDRCS) have launched a six‑month emergency response to support government efforts as measles cases surge nationwide, putting thousands of children at risk.

Mobilising IFRC’s Disaster Response Emergency Fund (DREF), the initiative aims to reach 600,000 people, focusing on children under five, caregivers, and families struggling with rising healthcare costs and loss of income.

BDRCS, working with the Directorate General of Health Services (DGHS), will strengthen community‑level response, reduce transmission, and ensure families are not left alone.

In Cox’s Bazar, where guest and host communities face heightened vulnerability, the response will adapt to high‑density settings, expanding vaccination outreach, infection prevention, community engagement, and early referral.

Key actions include Tk 6,000 cash assistance for 1,950 vulnerable households, hygiene support for 50,000 people, and aid to 10 high‑burden hospitals. More than 1,000 Red Crescent Youth volunteers will support vaccination campaigns at 250 points nationwide.

Additional measures cover infection prevention supplies, mental health and psychosocial support for caregivers and frontline responders, and strengthened surveillance and risk communication to promote early care‑seeking and vaccine acceptance.

BDRCS Secretary General Dr Kabir M Ashraf Alam described the rise in measles as a “serious nationwide health emergency,” stressing that children are paying the highest price. With IFRC’s support, he said, the organisation can expand its reach, provide cash assistance, and stand beside parents and caregivers.

Since March 15, Bangladesh has reported over 23,606 suspected measles cases, 3,443 confirmed cases, and 36 deaths.