Belkin realigns its distribution in Bangladesh

IT.Telecom Desk
Belkin inc. a leading provider of interconnectivity solutions across computing and consumer electronic devices, has appointed Executive Machines Limited (EML), as distributor for its complete range of Apple accessories in Bangladesh, says a press release. Belkin's brand is already well established in Bangladesh through their current distributors Speed Technology and Engineering Ltd. though. Speed will continue to market and promote the entire range of Belkin products across Bangladesh excluding Apple accessories. EML will now do the job of promoting Belkin Apple accessories across Bangladesh. EML, hence, has become the only Apple premium reseller in Bangladesh and it will offer a complete set of solutions of all Apple platforms including Macbook, iPod, iPhone & iPad. Mohit Anand, managing director Indian sub-continent, Belkin Inc said Bangladesh holds an important position in Belkin's growth strategy for the Indian sub-continent as the country has well organised market that offers consistent growth year-on-year. On the appointment of EML, he said its well established channel will help expand the market for Belkin's innovative, stylish and wide range of Apple accessories.