Filmmakers and producers urge multiplexes to stay open

As audience interest in Eid-ul-Fitr releases remains strong even in the third week, a government directive requiring multiplexes to stop evening shows has created fresh uncertainty in the film industry.

Following the order to keep shopping malls closed during specified hours, Blockbuster Cinemas first announced the suspension of evening screenings. Other multiplex chains soon followed, citing the same restrictions.

In response, directors and producers of the Eid releases have voiced concern. In a joint statement, they expressed respect for the government’s decision but warned of its potential impact on ongoing festive releases and the wider industry.

The statement noted that while they are accepting the directive to close markets after 7:00pm in light of the crisis, cinemas located within shopping malls are also affected. This, they said, could result in significant financial losses for Eid films and the industry as a whole.

According to the filmmakers, the highest audience turnout for Eid releases occurs during evening and night screenings, considered prime time. After a full day, many viewers attend films with their families during these hours. If screenings end by 7:00pm, a substantial portion of the audience will be unable to watch the films.

They also referred to past instances where cinemas were allowed to operate until 10:00pm or until shows concluded, even when markets were subject to fixed closing hours, without compromising security. They urged authorities to adopt a similar approach.

Highlighting the economic stakes, the statement said, “A film involves an investment of millions by the producer. The festive period is the primary time to recover that investment. If halls remain closed during peak hours, it will become nearly impossible to recoup the invested money, which will be very detrimental to the local film industry in the long run.”

The filmmakers called for cinemas to be exempted from general shop regulations, allowing screenings to continue as before even if markets remain closed. They said this would enable audiences to fully enjoy Eid while giving producers a fair opportunity to recover their investments.

The statement was signed by Shahriar Shakil, director and producer of “Domm”; Tanim Noor, director of “Bonolota Express”; Redoan Rony, director of “Domm”; Sakib R Khan, producer of “Bonolota Express”; Raihan Rafi, director of “Pressure Cooker”; producer Shahreen Akter Sumi of “Rakkhosh”; and producer Shirin Sultana of “Prince”.

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Industry insiders expressed hope that authorities would consider these concerns and take measures to sustain the momentum of the film industry during the Eid period.