Bangladesh’s Sanjoy collaborates with Badshah and Nora Fatehi

“Sajan Re” has officially been released on April 3, ushering in what is being branded as a bold new ‘Ipop’ wave with its addictive beat and high-energy sound.

At the heart of this shift is Bangladeshi-born producer and songwriter Sanjoy, who leads the track’s sound and direction. Known for crafting globally influenced pop soundscapes, Sanjoy is shaping what is being teased as the beginning of an “Ipop era,” mixing electronic with desi musical elements — a combination that has consistently resonated with international audiences.

Fronted by Nora Fatehi and Badshah, with Bangladeshi singer Tashfee featured as backing vocals, “Sajan Re” is positioned as a high-energy crossover release. With Sanjoy’s production at its core, the track is expected to deliver infectious rhythms wrapped in a sleek, contemporary sound.

The visual rollout matches the scale of the music, with choreography by Real Inflict, pointing to a stylised, performance-driven music video.

The music video matches the song’s scale, featuring choreography by Real Inflict and leaning into a stylised, performance-heavy visual language.

After building anticipation across social media, “Sajan Re” now steps into the spotlight as a potential dance anthem. With its bold “Ipop” branding and global-pop-meets-desi energy, the track marks a confident new release led by a Bangladeshi creative force.