Dhaka to host large-scale discount festival in Dec

Bangladesh is set to host its first large-scale discount shopping festival, titled “Dhaka Discount Fest 2026”, bringing together 250 local and international brands under one roof to offer consumers discounts of up to 75 percent.

The categories include fashion, lifestyle, real estate, financial services, electronics, beauty, home, FMCG, technology, food and sweets, services, jewellery, and automobiles, organisers announced at a press conference yesterday at the Hotel Sonargaon in Dhaka.

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The event is being organised by EventComm, with Ventora Communications Limited serving as the strategic partner.

The three-day festival will take place from December 10 to 12, 2026, at the Bangladesh-China Friendship Conference Center in Agargaon, Dhaka.

Organisers said the event aims to become South Asia’s largest discount festival, featuring renowned brands and companies from Bangladesh as well as India, Pakistan, Afghanistan, Bhutan, Nepal, Sri Lanka, the Maldives, and several countries across Asia and Europe.

Visitors will have access to products and services at discounts of up to 75 percent, along with exclusive flash sales, limited-time promotional offers, and special deals on selected items.

The primary objective of the festival is to create a unified platform where consumers can purchase products from leading domestic and international brands at attractive prices while enabling businesses to expand their market reach and strengthen customer engagement, organisers added.

The festival will also provide emerging Bangladeshi brands with greater exposure and facilitate networking opportunities among corporate organisations and business stakeholders.

To encourage participation, businesses and brands booking exhibition stalls by July 16 will receive an early-bird discount of 50 percent.

Md Taslim Amin Shovon, project director of the festival, said, “It is designed to build meaningful connections between local and international brands and consumers. We believe this initiative will strengthen Bangladesh’s retail sector, enhance brand-consumer relationships, and contribute to the development of a more dynamic brand ecosystem.”

Shafiqul Islam, head of operations of the festival, said the event marks a new milestone for Bangladesh’s retail industry.

“Our goal is to make quality products more affordable through attractive discounts while bringing together local and international brands on a single platform. The festival will create new business opportunities, attract new customers, and open new avenues for retail growth, brand marketing, and consumer engagement,” he said.

Jinnat Ara Bari, chief facilitator for Women Empowerment at the event, said the festival would provide an important platform for women-led businesses.

Organisers also announced plans to make the festival an annual event and gradually expand it across Bangladesh.

Following the inaugural Dhaka edition, similar festivals are scheduled to be held in Chattogram from March 11–13, Rajshahi from May 13–15, Sylhet from June 10–13, and Khulna from September 9–11 in the coming years.