How Posh Celebration is trying to modernise event management in Bangladesh

Bangladesh’s events industry has grown quickly, but organising weddings, corporate launches and conferences often remains labour-intensive. Hosts typically manage multiple vendor conversations, unclear pricing, delayed confirmations and last-minute changes. Many vendors, from caterers and decorators to photographers and venue operators, work through informal networks and intermediaries, limiting direct visibility to clients.

Posh Celebration, founded by Shakil Mahmud, is attempting to formalise parts of this process through a marketplace model. The company describes itself as an AI-enabled platform where customers can build an event plan and book vendors through a single workflow. Its broader bet is that event management can be made more predictable by standardising coordination, pricing signals, and execution tracking.

A coordination problem

In Bangladesh’s traditional event market, planning can take two to three months from initial brief to confirmed booking. Customers often have limited information to compare options or assess whether prices are competitive. That can lead to prolonged negotiation, repeated vendor switching and uncertainty around delivery.

Vendors face different constraints. Many operate as subcontractors and rely on referrals or intermediaries for work. Digital tools for quoting, managing enquiries and showcasing portfolios are unevenly used, and processes such as confirmation, scheduling and payment can be manual. The result is friction on both sides, even as demand remains strong.

Building a platform around the process

Posh Celebration says it connects customers with vetted vendors across four categories: venues, food, services, and decor, without holding its own inventory. Users enter requirements and receive options matched to budget and preferences, with the platform aiming to reduce back-and-forth during planning.

The company also uses an escrow-style system, holding customer funds and releasing payments to vendors based on milestones. It offers EMI-based payments through local fintech partners, and provides vendors with dashboards for leads, quotations and performance tracking.

Early activity and expansion plans

Posh Celebration says it has completed more than 150 events in just over two years, generating over $100,000 in total booking value and more than $20,000 in commission revenue. It lists clients including The Asia Foundation, Sajida Foundation, Pirelli, Kawasaki, and Oppo, and says it was the event management partner of the Banglafruit Festival in Cox’s Bazar last year.

The company is registered in Bangladesh as a private limited firm and reports a 14-member team across technology, sales and operations. It has also disclosed angel investment and participation in startup programmes, including Founder Institute South Asia and Silicon Valley Funding Lab.

Over the next 12 to 18 months, the company plans to expand vendor onboarding beyond Dhaka, launch a dedicated vendor app with live availability tracking, and test AR and VR features that would allow users to preview event setups in venues. Internationally, it has identified the UAE as an initial market for franchising or white-label partnerships.

A test case for modern event management

Whether Posh Celebration can scale will likely depend less on product features than on execution: vendor onboarding, data accuracy, service quality, and dispute resolution. Still, its approach reflects a wider shift in how event management companies are being built, with platforms trying to replace informal coordination with searchable supply, standard workflows, and systems designed to reduce risk for both clients and vendors.