ICT roadshow held
Asia-Pacific Broadcasting Union, a professional association of broadcasting organisations, along with United Nations Educational, Scientific and Cultural Organisation co-organised a two-day ICT roadshow in the city on June 11. Hosted by Multimedia Development & Communication Centre, the roadshow showcased how broadcasters can provide ICT applications to serve the knowledge based and infotainment needs of communities and audiences in their countries. Information Minister Abul Kalam Azad inaugurated the roadshow. An interactive workshop was organised along with the roadshow on how programmes or contents can be made available in different formats and through different multimedia platforms. The initiative was taken to help participants understand the benefit of the new information communication technologies to improve their market shares through increased penetration and reach. Participants of the workshop were people like content creators, channel managers, business executives, transmission and delivery engineers of the state run and privately owned TV and Radio channels as well as newspapers.
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