Google's e-mail gets social

Google Inc. opened a new social hub in its e-mail service on Tuesday, leaving little doubt that the Internet search leader is girding for a face-off with Facebook. The new Gmail channel, called Google Buzz, includes many of the features that have turned Facebook into the Web's top spot for fraternizing with friends and family. The Google Buzz features won't reach all of Gmail's estimated 176 million users worldwide for several more days. A link to the service will appear on the top left of the page, in a prominent position just under Gmail's inbox tab. Like Facebook, Google Buzz will let Gmail users post updates about what they are doing or thinking and share those with the rest of the world or with only a select group of people. Gmail users also will be able to track other people's updates and instantly comment on them for everyone else in the social circle to see. And, just like Facebook, Google Buzz can serve as a showcase for video, photos and Web links to interesting stories. Google Buzz also shows similarities with Twitter. A mobile phone application of Google Buzz is particularly Twitter-like: It allows people to see the public updates of other people in the same vicinity.
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