Walton launches Digital Campaign Season-24 with millionaire offer

Walton has launched its “Digital Campaign Season-24” with a millionaire offer ahead of Eid-ul-Azha.

Under the campaign, customers purchasing Walton refrigerators, air conditioners, washing machines or BLDC fans may receive Tk 10 lakh, says a press release.

Customers will also receive guaranteed gifts including cash vouchers and Argentina fan jerseys.

The campaign was announced at a launching ceremony held at Walton Corporate Office in Dhaka on April 8.

S M Mahbubul Alam, managing director of Walton Hi-Tech Industries PLC, inaugurated the campaign.

Actor Bidya Sinha Saha Mim, brand ambassador of Walton fridge, and national cricket team fast bowler Taskin Ahmed, face of Walton AC, attended the event along with company officials.

Speaking at the event, S M Mahbubul Alam said, "Walton is a customer-friendly brand. Walton has been providing special benefits to its customers on every major festival. In line with this, Walton are once again being given the opportunity to become millionaires centering the upcoming Eid-ul-Azha. Earlier in the previous seasons of digital season, total of 44 customers became millionaires by purchasing Walton products. Most of them have improved their lifestyles after they had awarded one million taka from Walton. As a result, Walton's millionaire campaign has gained huge popularity among the customers. He hoped that this season will also be a successful campaign through the spontaneous participation of customers, just like the previous ones."

Walton said customers need to complete digital registration after purchasing products.

Customers will receive confirmation through SMS and collect prizes from respective showrooms.

The company said the campaign also supports its digital customer database system for after-sales service and customer feedback.