MGI launches Fresh Super Mart at metro stations and Gulshan

Meghna Group of Industries (MGI) has entered Bangladesh’s modern retail sector with the launch of Fresh Super Mart, opening 10 outlets in Dhaka.

Nine of the outlets have been opened at stations along MRT Line 6, while another has been launched in Gulshan 1, according to a press release.

A launch ceremony was held at the Gulshan outlet, located at House 48, Road 34.

The outlet was inaugurated by MGI Chairman and Managing Director Mostafa Kamal in the presence of MGI Directors Tahmina Mostafa, Tanzima Mostafa, Tanveer Mostafa and Barrister Tasnim Mostafa, Senior Executive Director Taif Bin Yousuf, Executive Director and Head of Export Sameera Rahman, Wasikur Rahman, Rashik Chowdhury and other senior officials.

The metro station outlets are located at Motijheel, Bangladesh Secretariat, Dhaka University, Mirpur 10, Mirpur 11, Pallabi, Uttara Centre, Uttara North C Gate and Uttara North D Gate.

Three pilot outlets are already operating at Tejgaon, Meghnaghat and Meghna Industrial Economic Zone (MIEZ), the company said.

Speaking at the ceremony, Mostafa Kamal said, “The Dhaka commuter has changed. Around four lakh people pass through the MRT stations every day, and most of them are short on time. Fresh Super Mart is designed for quick, on-the-go shopping.”

“For more than fifty years, MGI has supplied Bangladeshi households with daily essentials. Putting our own brands directly on the shelves customers reach for is the natural next step. Fresh Super Mart will also create the kind of formal, salaried retail jobs this sector has needed for a long time,” Mostafa Kamal added.

Highlighting the sector's potential, he said, “Less than five percent of Bangladesh's retail trade sector is organised. In the more developed economies we look at, that figure is many times higher. We are working to help close that gap. Initially, we plan to establish to 50 more outlets across Bangladesh.”

According to the company, Fresh Super Mart is based on a small-format, transit-integrated retail model designed for frequent and convenient shopping.

Each outlet offers groceries, dairy and frozen foods, household essentials, health and hygiene products, beauty items and over-the-counter pharmaceuticals. Customers can also purchase coffee and snacks at in-store cafés.

The stores stock products from MGI’s Fresh portfolio alongside local and international brands.