Sadia Haque named UNCTAD advocate for South Asia

Sadia Haque, co-founder and CEO of ShareTrip Limited, has been appointed by the secretary-general of UN Trade and Development (UNCTAD) as an eTrade for Women advocate for South Asia for the 2026-2027 term.

She is the first Bangladeshi to hold the role, according to a press release.

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The eTrade for Women initiative brings together women business leaders from around the world to raise the concerns of women digital entrepreneurs in policy discussions with governments and regulators.

Previous advocates have come from Kenya, Egypt, Colombia, Malaysia, Senegal, Nigeria, the Philippines and India.

In her new role, Sadia will represent women-led digital businesses in South Asia in dialogues on digital trade and the digital economy.

She will also contribute to the initiative’s Masterclasses and community programmes across the region.

Her appointment will be formally announced at UNCTAD in Geneva in September.

Sadia co-founded ShareTrip in 2014 with Kashef Rahman and has led the company since.

Under her leadership, ShareTrip became the first Superbrand in Bangladesh’s travel sector and has won at the World Travel Awards for six consecutive years, with recognition dating back to 2018.