Prime Bank Neera customers to get discounts from Diet Counseling Centre

Prime Bank PLC has recently signed a strategic agreement with Diet Counseling Centre, a private nutrition and diet counseling organisation for children, adolescent, young people and adults, to offer discount benefits to customers of Neera, a women-focused initiative of the bank.

Shaila Abedin, senior executive vice-president and head of liability of Prime Bank PLC, and Syeda Sharmin Akter, principal nutritionist and chief executive officer of Diet Counseling Centre, signed the agreement at Prime Aspire in Dhaka, according to a press release.

Under the agreement, Prime Bank Neera customers will enjoy attractive discounts on a range of nutrition and diet-related services provided by Diet Counseling Centre, a leading nutrition consultancy known for its professional guidance and personalised health solutions.

The collaboration is designed to encourage healthier living by making expert dietary support more accessible to customers.

The partnership reflects Prime Bank’s ongoing commitment to delivering holistic benefits that go beyond banking and support the overall well-being of its valued customers, the release added.

Hossain Mohammad Zakaria, head of customer proposition at Prime Bank PLC, along with other senior officials from both organisations, attended the ceremony.