Prime Bank, Gold’s Gym to offer lifestyle benefits

Prime Bank PLC has signed an agreement with Gold’s Gym Bangladesh to provide lifestyle benefits to the bank’s customers, Neera customers, cardholders and employees.

Shaila Abedin, senior executive vice-president and head of liability and wealth management of the bank, and Anisul Islam Boby, general manager of the gym, signed the agreement at the bank’s corporate office in Gulshan, Dhaka recently, according to a press release.

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Under the agreement, Prime Bank customers, Prime Bank Neera customers, cardholders and employees will enjoy offers on various lifestyle services and facilities at Gold’s Gym Bangladesh.

The partnership reflects Prime Bank’s commitment to enhancing customer and employee experience by offering benefits through strategic partnerships with leading lifestyle brands and service providers, the release added.

Fatema Akter, first assistant vice-president and business development and proposition manager for women’s banking Neera at the bank, and Golam Moula Mahi, executive of sales and marketing at the gym, along with senior officials from both organisations, were also present at the signing ceremony.