Mastercard, Prime Bank launch numberless debit card

Global digital payments provider Mastercard has partnered with Prime Bank PLC to launch Bangladesh’s first numberless debit card through the bank’s digital platform, Prime NOW, a move aimed at strengthening security, privacy and customer control in digital transactions.

Tanjil Chowdhury, chairman of Prime Bank PLC, and Syed Mohammad Kamal, country manager for Bangladesh at Mastercard, jointly inaugurated the card at a ceremony held yesterday in Dhaka, according to a press release.

Unlike conventional cards, the Prime NOW Mastercard debit card does not display the card number, CVV or expiry date, reducing the risk of skimming and data theft.

All details are securely stored in the Prime NOW app, protected by multi-layer authentication, including optional biometrics, and can be accessed instantly for online transactions.

The card features app-based controls such as QR activation, spending limits and digital reissuance, while a misplaced card carries no usable information.

Chowdhury said, “With the Prime NOW Numberless Card -- a first for Bangladesh -- we are breaking the status quo.”

“This isn’t just a card; it’s a shift towards a digital-first lifestyle.”

“We are moving from forced processes to empowered choices. As a storied institution, we are proud to lead the charge into this next era of banking,” he added.

Kamal said, “The launch of Prime NOW Mastercard numberless debit card marks a significant milestone in the country’s digital payments journey. As consumers look for greater privacy and seamless control, numberless technology offers a safer and more intuitive way to transact.”

Cardholders also enjoy year-round benefits at over 10,000 Mastercard partner merchants nationwide and can personalise the card’s design and e-commerce settings through the app.