Robi rebrands Airtel, from now it is Cirkle in Bangladesh

Robi Axiata PLC today replaced its Airtel brand with Cirkle in Bangladesh, saying the rebranding will not affect customers' existing numbers, services, packages, balances or mobile financial services (MFS).

The new brand was unveiled at a programme at Pan Pacific Sonargaon Dhaka today.

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All Airtel users will automatically become Cirkle customers, while their existing 016 numbers, services, packages and balances will remain unchanged, Robi said.

MFS accounts, wallets, transactions and customer information will also remain unchanged, secure and operational, the company said.

Cirkle will build on Airtel's 16-year presence among Bangladesh's youth and offer affordable, digital-first services, including future propositions powered by emerging technologies such as AI, Robi said.

The merger between Robi Axiata and Airtel Bangladesh was officially completed in 2016, creating the second-largest mobile telecom operator in Bangladesh under the brand name Robi.
"Cirkle is the next evolution of Airtel's journey, built for how Bangladesh's young-at-heart generation will connect in the future,” said Ziad Shatara, managing director and CEO of Robi Axiata.

Customers will continue to receive uninterrupted service during the transition, while the new brand will provide services covering entertainment, gaming, content creation and online communities.