BYD offers test drives, financing deals at Prime Bank Auto Fest

BYD Bangladesh, in partnership with Prime Bank PLC, recently offered customers a BYD experience at the “Prime Bank Auto Fest” at the bank’s Gulshan branch in Dhaka.

The joint initiative combined flexible financing with access to new-energy vehicles, highlighting efforts by both brands to make electric mobility more practical and accessible to Bangladeshi drivers.

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Imtiaz Nawsher, chief marketing officer of BYD Bangladesh, inaugurated the programme as the chief guest, according to a press release.

Officials from both companies attended the event, including Joarder Tanvir Faisal, EVP and head of Consumer Assets & Cards, and Takiyan Chowdhury, EVP and head of Secured Consumer Financing & Embedded Payments, from Prime Bank; and Imtiaz Nawsher and S M Sazzad Hossain, lead, Offline & Channel Marketing, from BYD.

Guests had the opportunity to test-drive and experience the technology and performance of the BYD Sealion 6 and BYD Seal 5, two DM-i Super Plug-in Hybrid EV models, along with the BYD Atto 3, a full EV model.

Auto Fest attendees who booked a BYD vehicle were offered a special interest rate of 8.99 percent on Prime Bank Auto Loan, which remains available after the event. Visitors also received exclusive benefits aimed at making electric mobility more accessible.

“BYD Bangladesh is excited about this collaboration with Prime Bank, as it enables us to deliver greater value and a seamless experience to customers who seek to explore the advanced technology, innovation, and performance of BYD vehicles,” Nawsher said.