2nd ‘Marketing Day’ observed at DU

Businesses should focus on “innovations” in marketing for attracting new markets, said Industries Minister Nurul Majid Mahmud Humayun urging the industries to develop “skilled human capital” for sustainable growth at the 2^nd ever “Marketing Day” program held at Dhaka University yesterday.

The minister also emphasized on increasing “inter-personal relationship” among marketing graduates and practitioners on this domain while inaugurating the conference of professionals in marketing at Teacher-Student Centre(TSC) at the university organized by Bangladesh Marketers’ Institute (BMI).

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Jagannath University Vice Chancellor Prof Mijanur Rahman and managing director of Marketale Bangladesh, Shariful Islam Dulu were also present during the inauguration.

BMI organised the daylong summit with a vow to connect people in marketing domain including academicians, professionals and graduates to create wide range of opportunities.

Minister Nurul Majid also said there is no alternative of innovations to reach more consumers as the consumers behaviors have been changed in transformation of global marketing trend.

“Businesses should empower their human capital on demand of digital age focusing on soft skills alongside of product innovation to adopt with transformation of market,”

He also urged the academicians to improve relationship among universities and industries to bridge the graduates with the careers smoothly.

There were held different sessions focusing on latest trends of marketing, marketing in digital age, art of consumer engagement, approach of retail and marketing for sustainability, according to organizers.

Prof Mijanur Rahman said the day was a big occasion to celebrate the excellence of marketing learners.

“It’s a matter of joy that we organise the day for second consecutive term together with marketing department of educational institutes and corporate offices. Hope, the celebration will strengthen bondage among learners and practitioners in field of marketing,” he said.

Organising committee Member Secretary Shariful Islam Dulu said there are 4.5 million peoples are working in this profession in different positions and contributing to the national economy.

“We want to connect all stakeholders in marketing arena across the country and sharking knowledge on professional soft skills though Marketer Institute Bangladesh,” Shariful explained the vision of the professional institute.

Igloo and Meghna Group and Industries jointly sponsored the Marketing Day while Nagad and Pusti came together as gold sponsors of the event. Other partners of the event are - Dhaka University, Marketale, Bangladesh Brand Forum and BackPage PR.