Rebranding is often necessary at some point in a brand’s lifecycle, not as a sign of failure but as a deliberate strategy to remain relevant. Even well-known names such as Nokia, Burberry and Dunkin’ have altered their identities to keep pace with shifting consumer demands. Rebranding responds to changes in consumer behaviour, technology, culture and competition. The difficulty is to evolve without sacrificing the essential qualities that won customers in the first place.

Local small and medium telecom operators have urged the government to revise the new telecom licensing policy, claiming that it threatens local companies, employment, investment, and government revenue.

Finance Adviser Salehuddin Ahmed yesterday urged tax lawyers to assist the government in strengthening revenue collection by helping prevent the concealment of taxpayers’ income and wealth.

The data tells a story of short-term relief but long-term vulnerability

The DSEX declined 55.43 points to finish at 5,468.35

The Saarc Chamber and the FBCCI will jointly organise the four-day show

The Korean firms will provide advanced technology, equipment, and technical expertise

Raises bond value by 50% to Tk 1,200 crore

The DSEX declined 11.99 points to 5,511.78 by 12:32 pm

Gold prices rose on Friday, holding close to record highs hit earlier this week, as signs of a weakening US labor market reinforced expectations the Federal Reserve will deliver its first rate cut of the year next week.

The financial services industry stands at a decisive moment.

Global dairy giant Arla Foods plans to expand its operations in Bangladesh with a focus on affordable nutrition, local talent and long-term investment in the country’s dairy sector, according to Magnus Glennborn, vice-president and head of Southeast Asia at the company.

Bangladesh’s net cropped area, the total land sown with crops during a particular agricultural year, has been declining over the past few years, raising concerns among agricultural officials and experts about food security for the growing population.

Meghna Innova expands production of truck and bus tyres to curb imports

The amount is more than twice the Tk 2,500 crore saved a year earlier.

Garment leaders seek three-year LDC graduation extension to prepare for new rules

Indiscriminate use of antibiotics in livestock is fuelling antimicrobial resistance in bacteria, an emerging threat that could have serious implications for public health and human resources in the future, Fisheries and Livestock Adviser Farida Akhter has warned.

The DSEX lost 90.5 points to close at 5,523.78

Private sector urged to take lead in commercialising GI products

Groundnuts drive an overlooked ecosystem. From char farmers to street vendors and factories, a small crop feeds many