Behind the glitter of bridal jewellery lies an invisible economy, one that thrives on social pressure, consumerism, and gender inequality.

Spot gold was down 0.5 percent at $4,107.41 per ounce

Spot gold was up 0.7 percent at $4,142.72 per ounce

Spot gold rose 0.9 percent to $3,966.65 per ounce

At one point Wednesday it hit a low of $4,000

Spot gold was down 0.3% at $4,340.99 per ounce,

Spot gold was up 0.3 percent at $4,259.34 per ounce

Spot gold was down 2.6 percent at $4,211.48 per ounce

Spot gold was up 0.2 percent at $4,217.39 per ounce

Spot gold was up 1.1 percent at $4,185.59 per ounce

Spot gold rose 0.5 percent to $4,128.49 per ounce

Spot gold was up 1.5% at $4,067.79 per ounce

Spot gold was up 0.4 percent at $3,989.49 per ounce

Spot gold was steady at $4,037.95 per ounce as of 0439 GMT

Goldman Sachs on Monday raised its December 2026 gold price forecast to $4,900 per ounce

Spot gold was trading around $3,960 per ounce, as of 0130 GMT on Tuesday

Gold jewellery has shed its dated tag, evolving into a bold, stylish, and timeless expression. Loved for tradition, investment, versatility, and modern appeal, it flatters all skin tones while alternatives keep golden fashion accessible, empowering women across generations.

The new rates take effect across the country today

Gold holds deep cultural, historical, and emotional significance in Bengal, symbolising love, tradition, and financial security. From ancient trade to modern weddings, heirloom jewellery to designer pieces, gold jewellery remains timeless, versatile, and a cherished investment across generations.

The practice of smuggling gold to buy grain has persisted even after India, the world's second-largest gold consumer, slashed 9 percentage points from its import duty in July, taking it to the lowest in more than a decade