Lights. Camera. Action!

Ad Maker Bangladesh has always been known to push boundaries and venture into unchartered territories in terms of its content and scale and this year has been no different. This year the rounds had been particularly challenging for the participants and tested both their intellect and creativity. The rounds required incorporating challenging and divergent elements and it took really intuitive solutions to wow the judges. From each round only the best were able to surpass their competition and overcome the hurdles to make way for the upcoming rounds.

In the first round half of the teams were to make promotional content for Robi and the rest for Elite Paint. The brief for Robi required the teams to concoct a Ramadan CSR campaign wherein they had to incorporate the National Cricket Team. As for Elite Paint, the teams had to fashion a marketing campaign and an IMC campaign using ATL tools highlighting Elite Paint's attributes and brand personality, taking into account their target market, target media and their vision. The teams were judged based on the feasibility, innovativeness and creativity of their idea and those that delivered proceeded to the more challenging round two.

In round two the difficulty level was raised up a notch. For round two the teams were again divided into those briefed for Robi and those for Elite Paint. Teams for Robi had to come up with an inventive campaign namely "Robi WiFi" where they had to convince consumers to use Robi by offering free Wi-Fi and internet packages. They were provided their target audience, consumer insight, the single message they would like to convey, their practical and execution considerations such as budget and framework and finally using all these, they were required to come up with a TVC, press, leaflet, poster, innovation in communication and social media innovation. They were judged on their planning, content quality and social media innovation. Likewise, teams for Elite Paint had to come up with a campaign using ATL communication tools as well as an IMC campaign. The product they had to work with was water base and design paint line which included a series of other paints with different properties and attributes. They were given a tagline and 20 unique designs, the target market, target media, campaign budget, campaign duration, and objective to work into their campaign. Despite the trials, the participants surpassed the expectations of the judges and fittingly delivered.

Each round tried the teams to the core and only 12 teams outshone the multitudes to get a step closer to clenching the title. These 12 teams will have to battle it out in the final round to prove their prowess and emerge victorious. The grand finale is slated to take place on June 1. With competition getting fiercer it will be a treat to witness the ultimate fight for glory and see which team reigns supreme in this creative fight. The bar has been set high and the contestants will have to get every drop of their creative juices flowing to become the Ad Maker of 2016.