Meta's new AI glasses start at $299

Meta has introduced a new line of smart glasses under its own brand name, moving beyond the Ray-Ban and Oakley partnerships that defined its earlier eyewear. The new devices, simply called Meta Glasses, are built with EssilorLuxottica and start at $299, the company recently announced.

The glasses are available in 26 styles at launch, spanning three frame designs: a rectangular Adventurer shape, a bolder Fury frame, and a slim oval collection created with media personality Kylie Jenner. Prescription lenses are supported, and the glasses come in a range of colours and finishes.

Meta Glasses are the first AI glasses to ship with Meta AI powered by Muse Spark, a new model from the company’s Superintelligence Labs, from day one. A dedicated action button invokes the assistant for hands-free queries. The glasses include open-ear speakers, a multi-microphone array with wind noise reduction, and a camera for capturing photos and video. Battery life is rated at over eight hours, with a portable charging case providing up to an additional 40 hours.

New software features launching this month include dynamic photo, which automatically captures multiple frames and suggests the best shot, and pedestrian navigation with turn-by-turn directions is expected soon. Live translation will also expand to 14 new languages, including Japanese, Mandarin, Hindi, and Korean. The glasses are displayless, offering audio-based interactions rather than visual overlays.

Meta’s earlier Ray-Ban Meta glasses have dominated the young market for smart eyewear. According to Reuters, global shipments of smart glasses reached 9.6 million units last year, with Meta accounting for roughly 76% of the total, based on IDC data. The launch comes a week after rival Snap introduced its own augmented-reality glasses, priced at $2,195. Those devices overlay digital images onto the real world, a capability the Meta Glasses lack, as they focus on audio and AI assistance rather than visual AR.

Meta Glasses are available now through Meta’s website, Best Buy, Amazon, LensCrafters, Sunglass Hut, and other select retailers. The company views glasses as a key hardware category for delivering an all-day AI assistant that sees the world from the user’s perspective, and it has invested billions of dollars in its pursuit of what it calls personal intelligence.