TechSpotlighteGeneration
Setting new dimension to outsourcing
Software developers busy working at eGeneration's office. A screenshot of a CRM software developed by the company.
For a country to move forward in this fast changing world there should be a proper balance between its imports and exports. While essential products like crude oil and fruits have to be imported at a high price, this also means that export oriented businesses like the garments sector and the shrimp and tea industry have to earn the foreign currency to compensate that. Although still a new and growing sector, the IT industry is now chipping in as well, with different locally made high quality software being exported to different countries at very competitive prices. eGeneration Ltd is one such company, outsourcing its various software products to different countries in the world including USA, Canada, Denmark, Russia and Japan. Founded in 2005, the company has seen a steady growth rate of above 50 percent in the last three years despite the global economic meltdown since the middle of last year. Specialising in customer management and content management, the company also serves the local market with its CRM (Customer Relations Management) and other software. The key feature of eGeneration, which gives it an upper edge to many of its counterparts, is its four 4E approach, which includes Efficient, Excellence, Effective and Economic. The company provides efficient access to information and technologies and by optimising value-based solution to its consumer organisations, it helps achieve and sustain measurable results in a short time frame that is in demand. The company tries to work in conjunction with its clients to meet the challenges of today's global market by providing them with the tools that are needed to compete more efficiently by aligning business strategy with technology driven business transformation initiatives. eGeneration strives to provide excellent infrastructure and technology expertise and with a team of consultants who focus on delivery of excellence to the projects with state-of-the-art hardware and networking infrastructure. The company provides effective business flow acceleration and implementation services with a complete range of delivered services that leverage business flows built on best practices, and rapid implementation methodologies. These solutions are designed to address the unique complexities of its consumers and automate critical business processes. The organisation provides services to improve the operating efficiency by re-engineering the business processes and streamlining the workflows. It analyses Value Chain process flow to identify process improvement opportunities, identify changes required, eliminate redundancies and incorporate new process definitions. The fourth 'E' of the company describes its fourth objective, to establish an economic project delivery approach -- reduced cost with uncompromising quality. Through its application software, eGeneration enables its customers to reduce their IT costs and mitigate risks while receiving an unparalleled quality of service. eGeneration is planning to set up its first foreign office in Copenhagen, Denmark soon, says its CEO Shameem Ahsan, an MIS graduate from the University of Central Oklahoma. "The European market, specially the Scandinavian market, is a big one and we are hoping to be able to open our first office in Europe in Copenhagen sometime in 2011. In addition to that, we already have partnerships with companies to promote our sales in UK, USA and Denmark." Keld A Christensen, director, Nordsource Global, Denmark, is one of the satisfied customers of the company and has been quoted as saying "eGeneration has constantly demonstrated high levels of business and technical knowledge, creativity and delivery excellence. We remain highly satisfied." Working with a core group of 25 employees, the company has already undertaken a number of foreign and local projects. Some of the already-accomplished projects were of significant monetary value, being in the range of $50,000 to $100,000. Currently, eGeneration is working on eight projects, six of which are foreign. "People, process and technologies are the three areas that we are good at which seem to give us an edge over our competitors. For this, we were awarded the DCCI Business Award for 'Best Young Entrepreneur' in 2006, the first IT company to achieve such a feat," says Ahsan. The company has recently finished making a FRS (Fertilizer Recommendation Software) for Katalyst and Soil Research Development Agency. Due to start soon as a pilot project in Bangladesh, it will gradually encompass the whole country. The software will try to help decide the optimum amount of fertilizer to be used for a given crop, land size, soil type and weather through telecentres, thus minimizing the wastage of fertilizers, which currently poses a significant problem in our country. A total of 25 foreign companies have bought software from eGeneration including ELBO Group, a leading publication group in Denmark (Magazine Management System) and Knowing Point, a HR Consultancy company in USA (Partner Relation Management System). For more information about the company and its different projects visit its website at: http://egeneration.com.bd/.
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