Nokia's new recipe
Chris Carr, Vice President of Sales, Southeast Asia Pacific speaks at the event.
Nokia in an event in Bangkok shared its business recipe that is helping it to have the worldwide leadership. The mobile handset giant also disclosed how it is delivering consumer delight with unparallel solution offerings in a single device for consumers. Chris Carr, vice president of sales for Southeast Asia Pacific of the company, in the programme said Nokia is now concentrating more on providing various region-based services to the consumers. Bangladesh, unfortunately, is missing out some of the services of Nokia. The mobile maker also announced its plans to start selling the new Nokia N900 in Southeast Asia Pacific in March. It demonstrated its suite of solution offerings to over 150 media and guests from around the region, and gave deeper insights into its new version of Ovi Maps as well as the inside story of Nokia's digital design for the media in the two-day event. "Today we are 'Connecting People' on a scale unimaginable back when the mobile industry started. Our recipe for success has some pretty simple ingredients: delighting consumers. Yes, we are in more places, serving more people, with more great content and services. True, more than a million applications are being downloaded a day from our store; Comes with Music is now available in over 27 markets and the Ala Carte Music Store in 33 markets; and every second of the day, 24 hours a day, seven days a week, another person downloads our new Ovi Maps app. These are great achievements, but our goal is to delight hundreds of millions of consumers around the world -- and we are well on our way," said Chris Carr. To show the power of Nokia devices and Ovi services, he said Nokia has service offerings like world's best maps, a unique music solution with millions of songs by international and local artistes, an integrated messaging solution with Instant Messaging and Push email, and much more on a single mobile device. Nokia launched its new Ovi Maps that features drive and walk navigation in 74 countries and 46 languages, as well as traffic information in many. The all-new Nokia GPS-enabled smart phones will include this great service, at no extra cost. But Ovi Maps is not available in Bangladesh due to security reasons, said Prem Prakash Chand, general manager, Nokia Emerging Asia, in an interview. He also said Nokia wants to introduce the Ovi Maps here by end-2011. They are just awaiting government approval for digitised maps of the country. Nokia claims that Ovi Maps with its rich functionality is the best mobile map coverage in the world. And its popularity is growing as more than three million Ovi Maps have already been downloaded since its announcement on February 15. Nokia's Comes With Music is a service from where consumers can download songs free of cost. People who own a Comes With Music device can download as much music as they want from Ovi Music and unlike other online music services, can keep them on their device forever. Ovi Music catalogue has over nine million tracks. Then there is Ovi Store that was launched in May 2009. According to a recent Evans Data report, Ovi Store is the store of choice for wireless developers in Asia Pacific. Store is gaining popularity every day with its fully localised store in 18 countries with 30 languages, and serving 90 percent of Store visitors with their local languages. Store is also not available in Bangladesh as Nokia is yet to have any infrastructure to conduct any purchase online from abroad. Last but not the least, messaging through Ovi Mail, a free email service especially designed for emerging markets, has been extremely popular. Bangladesh along with Indonesia and Vietnam is among the top markets for Ovi Mail worldwide. More than six million Ovi Mail accounts have been created globally in just over a year of its launch. In the Southeast Asia Pacific region, Ovi Mail has been a tremendous success. This region makes up more than 30 percent of the Ovi Mail users in the world. Although some of the services of Nokia are unavailable in Bangladesh, Nokia officials expressed their hope that, as the Ovi Mail, Bangladesh will also be a top user of other services when those will be available in the country.
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