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Nokia goes for vibrant ecosystem with developers
Nokia in its attempt to create a "vibrant ecosystem with developers" has recently come to their aid and decided to take care of the distribution of the software for them through Ovi Store. In a conference titled Nokia OneConnected World held at the Hilton in Kuala Lumpur, Malaysia, the company announced that it is committed to make the lives of third party software developers and content providers easier, which would end up benefiting Nokia users and service providers. Nokia believes that content is king but distribution is King Kong and their move to come to the aid of developers and content providers is a step forward in providing localised services to its consumers. Almost 1.3 billion people are using internet in the world and nearly 40 percent of them log on with mobile devices. Nearly 55 million people use Ovi Store, Nokia's online store. Nokia, the company that is dominating the handheld industry, knows that now asking "where are you" has become as important as "how are you". The "one size fits all" business attitude has to change since consumers are demanding more and more custom software that provides service they way they want them. The Nokia OneConnected World also held a showcase of Nokia handsets after presentation of the business idea. The company introduced X6, X3 (offshoots from the Nokia Expressmusic line) and the rather slick N97 mini. Talking to a few Bangladeshi journalists, Kenny Mathers, head of Developers Relation, Forum Nokia Asia Pacific, and Moutushi Kabir, Nokia Bangladesh chief, said distribution of software is expensive and since firms find it difficult to distribute their content, they have to cut cost in development and expansion. They said by taking care of the distribution the companies would be able to concentrate more on what they actually do. They believe that since Nokia content would be distributed via Ovi Store, it would also create a healthy competitive atmosphere for the developers. They have even organised a competition for them which is scheduled to be held this month. On how this move is relevant to Bangladesh, Mathers said there will be localised content at the store as well as software that would help farmers of the sub-continent know what to do and when to do regarding farming.
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