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Consumer retail experience with Nokia
The new Nokia Concept Store in Gulshan offers an exclusive retail experience for the consumers eager to know about the products and services.
I had been wondering for a while; what Nokia, world's leading mobile phone manufacturer, meant by 'Ovi'. Lucky me that I had found out the answer soon enough, thanks to Nokia, before I made a fool of myself in front of the smart-ones for my sheer ignorance! Nokia arranged an informal 'chit-chat' with the media on August 5, to introduce their latest edition of branded retailing outlet, Nokia Concept Store, located in Gulshan avenue, which began its journey last month. To enlighten the consumers in a more friendly and comfortable environment about Nokia products, specially the features of different devices with proper information, live demonstration and expert advice, Nokia launched four Nokia stores and 10 Nokia solution partners at different significant locations across the country last year. The number is five and seventeen respectively at present. Sajid Matin, retail development manager of Nokia Emerging Asia, explained the whole new concept of branded retailing and the aim and achievement of it so far at the event. "Branded retail plays a greater role in terms of uplifting the brand, showcasing the features, services and benefits of a particular Nokia device and sets a standard in service for the others in the industry. At the end, a consumer may wish to purchase their choice of device from the branded store or a general shop that is more convenient to them location, time and price wise", he said. After explaining branded retailing, he then began to describe what Ovi (which I was eager to listen!) actually was with live demonstration. What I learn from his demonstration is that globally Nokia picked the trademark of their internet-based services from a Finnish word 'Ovi', which means 'the door'. Sajjad also showed us live demonstration of services channeled through OVI platform, namely Nokia messaging, OVI mail, OVI Share, Files on OVI, OVI Store and myriads of third party applications catering to different levels of consumer usage. It's obvious that Nokia aims to achieve the most efficient reach to the market with these branded stores. But other than this, they also ensured peace of mind of the consumers by providing relevant and proper information and assuring the authenticity of the devices and price.
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