SC stays HC bar on Lux gold locket ad

The Supreme Court has stayed for three weeks a High Court order that directed Unilever Bangladesh Ltd to stop publishing the advertisement on Lux soaps to lure buyers by offering the chance of winning gold lockets.

Chamber judge of the Appellate Division Justice Hasan Foez Siddique passed the order on Wednesday after hearing a petition filed by Unilever.

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Sumaiya Raihan, a lawyer for Unilever, told The Daily Star that there is no legal bar on her client to publish the advertisement as a campaign titled "Buy Lux and win a fragrant gold locket." 

The HC on July 7 directed the company to stop the advertisement following a writ petition filed by Supreme Court lawyer Abdul Matin terming it "alluring and illegal".