Nasir Group unveils motorcycle brand ‘Syntax’

Nasir Syntax Motors Limited, an automobile unit of Nasir Group, has launched a new motorcycle brand named "Syntax" for local customers as part of its broader efforts to strengthen its presence in Bangladesh's automobile sector.

Nasim Biswas, managing director of Nasir Group of Industries, unveiled the brand at the Radisson Blu Water Garden Hotel in Dhaka recently, according to a press release.

The company said its goal is to reduce carbon emissions and other environmental impacts by introducing vehicles equipped with advanced technology and improved quality standards. It aims to become a key player in the country's automotive industry, initially focusing on two-wheeler vehicles.

Nasir Syntax Motors has already begun assembling two-wheelers through technical collaboration with French partners. For engine-based motorcycles, the company has partnered with Peugeot, a renowned and historic French brand. For electric motorcycles, it has formed a partnership with LIMA, a Chinese manufacturer.

With guidance from both partners and the support of a trained local workforce, the factory has started producing vehicles tailored to Bangladesh's weather and road conditions, maintaining a focus on quality and reliability.

The company has also set up arrangements to showcase and sell both engine-powered and electric two-wheelers at competitive prices through its own showroom and a nationwide dealer network.