Electro Mart rolls out campaign for Ramadan

Electro Mart Group has recently launched a promotional campaign, titled “Ghosha Dilei Gold”, at the company’s head office in Dhaka, to boost retail and wholesale sales of its electronics brands -- Konka and Haiko -- during the holy month of Ramadan.

Under the month-long campaign, customers purchasing Konka and Haiko refrigerators, freezers, LED TVs, microwave ovens and washing machines will receive a scratch card for a chance to win gold ornaments or direct cash rewards, according to a press release.

Md Nurul Afser, deputy managing director of Electro Mart Group, inaugurated the campaign as chief guest.

Speaking at the event, he said Konka’s electronics and home appliances have earned the trust of Bangladeshi consumers over the past three decades and are now widely available across the country, including in remote areas.

He added that Konka and Haiko products have become popular for their features, quality, after-sales service and competitive pricing. New models of Konka refrigerators and freezers will soon be introduced to the market.

At the launch event, company officials highlighted Konka’s global presence in more than 200 countries and outlined the technological features of its appliances.

Konka refrigerators incorporate inverter technology for energy-efficient and stable performance, along with digital temperature controls and convertible storage modes.

Selected models are engineered to operate within a wide voltage range (120V-265V), reducing the need for external stabilisers and protecting key components from damage.

Designed for tropical and humid conditions, the refrigerators feature efficient heat dissipation and high-density insulation to maintain consistent cooling and preserve food freshness.

Mohammed Nurussafa Babu, deputy managing director of the group; Mohammad Sazzad Un Newaz, director; Mahmudun Nabi Chowdhury, general manager (sales and marketing); and Zulhak Hossain, national sales manager (retail), were also present, along with other senior officials of the group.