Banglalink's Buse named ‘CEO of the Year’ at Fast Mode Awards 2025

Mobile operator Banglalink has recently won two awards at The Fast Mode Awards 2025.

Of these, the company received the "Customer Experience (CX) Champion" award in recognition of its continued progress in enhancing customer experience.

Johan Buse, chief executive officer of Banglalink, was named "CEO of the Year" (Asia Pacific Region) for his leadership excellence.

Under his guidance, the company has streamlined operations, fostered a customer-first culture, reduced unnecessary hierarchies to accelerate decision-making, and empowered frontline teams.

The Fast Mode Awards, organised by The Fast Mode, a globally acclaimed telecommunications media and research platform based in Malaysia, celebrate innovation, leadership, and meaningful industry impact.

The 2025 edition received over 300 submissions across Telco, Solution Provider, and Leadership Excellence categories, evaluated by an international panel of experts from leading research institutions, industry bodies, and analyst organisations.

Buse has also played a key role in returning Banglalink to a growth trajectory after five consecutive quarters of revenue decline.

His efforts have accelerated the company's shift toward a broader and more dynamic digital ecosystem, aligned with parent company VEON's DO1440 ambition, designed to make every moment of the customer's day easier, seamless, and more effective.

The "CX Champion" award reflects Banglalink's commitment to customer service excellence through technological innovation. The company has introduced AI-powered services, enhanced self-service options via the MyBL app, and developed a more structured customer feedback system.

These initiatives have resulted in a 94 percent First Contact Resolution rate, a 35 percent reduction in call center volume, and notable progress supported by Bangladesh's first GenAI-powered service chatbot.

From Bangladesh, two other operators -- Grameenphone and Robi Axiata -- were also recognised, winning awards in the Operational Excellence and Emerging Telco Brand categories, respectively.