Akij Cement launches ‘Cement a Lohar Shakti’ campaign to mark 24th year

Akij Cement, one of the country's leading brands in the construction industry, has launched a new campaign, titled "Cement a Lohar Shakti", marking its 24th year of commercial operations.

The cement manufacturer organised a programme at the Radisson Blu Water Garden Hotel in Dhaka on Wednesday to celebrate its long journey.

Faria Hossain, chairman of Akij Resource, and Sheikh Jasim Uddin, managing director, jointly inaugurated the campaign, according to a press release.

Addressing the event, Faria said, "This journey of 23 years is a source of pride and inspiration for us. Akij Cement is always committed to providing quality products by giving utmost importance to the trust and confidence of our customers."

"Through the campaign, we want to showcase the quality, durability, and technological excellence of our products in a new way. Akij Cement will play an even more important role in the country's infrastructure development in the future," she added.

At the programme, Jasim Uddin said, "Akij Cement has embarked on a successful journey. Throughout this long journey, the unwavering cooperation, trust, and dedication of customers, distributors, engineers, and all concerned have been the foundation of our success."

"With everyone's support, Akij Cement has established itself as a reliable name in the country's construction industry. The campaign will further strengthen our strong position," he said.

Md Moshiur Rahman, chief executive officer of Akij Cement; Mohammad Towfique Hasan, chief business development officer of Akij Resource; Mohammed Afsar Uddin, chief people officer; Sohanur Rahman Sohan, deputy chief operating officer; and Mostaq Ahmed, chief financial officer of Building Materials, along with distributors, engineers, and senior officials from various business units of Akij Resource and Akij Cement, were also present.