Aarong opens 34th outlet in Dinajpur

Aarong, the leading fashion and lifestyle retail chain in Bangladesh, has recently launched a new outlet on Paharpur Road in Dinajpur.

This marks the 34th outlet of the retail chain, according to a press release.

Extending across 14,000 square feet over three levels, the new outlet is thoughtfully designed to offer an elevated and immersive retail experience for customers in the northern region.

Tamara Hasan Abed, managing director of BRAC Enterprises, inaugurated the outlet as the chief guest.

Commenting on the inauguration, Tamara said, “The opening of our Dinajpur outlet represents a meaningful step in our journey to make Aarong more accessible across Bangladesh.

“As regional cities continue to grow in cultural and economic significance, we are committed to creating spaces that celebrate craft, design and community.”

“Through this new outlet, we look forward to building deeper connections with our customers in Dinajpur while continuing to honour the artistry and dedication of our artisans,” she added.

The outlet brings Aarong’s distinctive retail environment closer to the local community, creating a comprehensive destination where heritage craftsmanship meets contemporary lifestyle.

It houses Aarong’s signature sub-brands -- Taaga, Taaga Man, and Aarong Earth -- alongside an extensive selection of handcrafted apparel, jewellery, home décor, accessories, and skincare.

Curated with care, the space reflects a seamless harmony between tradition and modern design, enabling customers to experience the depth and diversity of Bangladeshi craftsmanship under one roof.

As a social enterprise of BRAC, Aarong remains dedicated to celebrating Bangladesh’s artisanal heritage and promoting sustainable craftsmanship while empowering rural artisans and communities across the country, the release added.