'Pushti Kothha’ launched to promote safe milk

The Green Dairy Partnership Project, supported by the Danida Green Business Partnership under Denmark's Ministry of Foreign Affairs, has launched Pushti Kothha, an awareness initiative to promote safe milk production and consumption.

The programme was held on Thursday at Bharat Bhaina High School in Keshabpur, Jashore, bringing together farmers, students, women entrepreneurs, youth, community leaders, and government officials, according to a press release.

More than 600 students and teachers joined interactive sessions and demonstrations highlighting the importance of clean and hygienic milk from farm to table.

Administered by Solidaridad Network Asia, the project involves PRAN Dairy, Arla Foods, IDRN–Bangladesh Agricultural University, SEGES Innovation, and the Danish Agriculture & Food Council.

It aims to build a green, safe, and commercially sustainable dairy sector in Bangladesh, targeting a 30 percent reduction in greenhouse gas emissions and improved incomes for 10,000 farmers, with the potential to reach 50,000 households.

Officials from the Department of Livestock Services, the Bangladesh Food Safety Authority, Arla Foods, and PRAN Dairy attended the event. Participants received brochures and toolkits on hygiene, boiling, and storing milk safely, alongside dairy products to encourage healthy habits.

The initiative adapts Arla's global "Food Movers" concept and builds on Solidaridad's decade-long work to transform the smallholder dairy sector through sustainability- and nutrition-focused practices.