Astha, an ethical superstore, starts its journey

Astha has launched an ethical superstore in Mohakhali of Dhaka, where individuals and families can avail the numerous products that they need, all under one roof.

Astha, as the name suggests, is a symbol of trust, a signage of dependence, a bastion of quality - it is a new entrant in the superstore sector of Bangladesh, according to a press release from Astha.  

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They have launched the superstore yesterday at SKS Tower (ground floor), 7 VIP Road, Mohakhali. Their ethical perspective strives to offer customers the freshest produce that this beautiful country has to offer, the release said.

The superstore industry in Bangladesh currently demands a change towards providing only the purest food items, which is the fundamental right of every customer. Every customer deserves the best possible food. And at Astha, that is exactly what is being done by offering the best quality, the release added.

Astha believes in providing exemplary superstore shopping experience, which is drawn from their ethos as reflected in the shared dream of its founder Lt Gen Abul Hossain, a retired military officer of Bangladesh Army, who along with his team of military officials, civil bureaucrats and renowned businessmen, have come together to build an ethical superstore, Astha Shopping Village.