Sony DADC and Creinse announce ArtistSpread partnership

Miles became the first band and Bappa Mazumder the first solo artiste from Bangladesh to be chosen under the ArtistSpread initiative to be globally distributed by international music/home entertainment label Sony DADC. Sony DADC and its official marketing and distribution partner in Bangladesh, Creinse Limited, made the announcement in the capital on Wednesday.

Rajat Kakar, Managing Director of Sony DADC India attended the event as special guest, while leading music personalities of the country were also present.  Creinse CEO Rabeth Khan was also in attendance.

Under the three-year tie-up of both Miles and Bappa Mazumder with Sony DADC and Creinse Limited for ArtistSpread, Sony DADC will market and distribute music albums, release singles and engage in artiste collaboration with some of the leading artistes from India and international arena.  The contents will be distributed across 200 platforms across multiple distribution channels. The name of the first female artist to be selected for ArtistSpread will also be announced sometime next month after the selection process is completed.

Shafin Ahmed, front-man of Miles, said “This is the biggest regional and global music distribution platform for Bangladeshi artistes and we feel privileged to be the first ambassador of the venture. The Bangladesh music scene is very lively and we have brilliant musicians here who are yet to be recognized in the international market. ArtistSpread is a great platform to spread Bangladeshi music across the world. Under the banner, we are bringing out a number of exciting projects, which will hit the music scene very soon.”

Bappa Mazumder expressed pride and gratitude on his selection. “It is a great pleasure and honour for me to say that my next album, titled 'Bappa Mazumder' is going to be released from Sony DADC. This is a great step forward to present Bangladeshi artistes and bands to the international music arena and I wish them all the very best.”