Care, Bata sign memorandum
Bata Shoe will now be accessible to villagers in remote areas through Care-supported Self-Help Organisations of Women (SHOW) groups in Lalpur Upazila of Natore where Bata stores, agencies and dealers are not available, says a press release.
Care Bangladesh and Bata Shoe Company signed a Memorandum of Understanding (MOU) in this regard recently for a period of six months.
This pilot scheme involves women of seven groups, who will sell Bata products from door-to-door and at local markets in selected unions.
This will help increase the income generation capacity of the women's organisations.
Bata will provide marketing training while Care will provide organisational support to facilitate business training.
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