This is the 3rd instalment of my series on “ensuring excellence in the era of consumers through innovation”.

This is the second instalment of my series on innovation. Let's discuss the big 3 'A's among global marketers – Amazon, Air Asia and Alibaba – and how they have ensured competitive advantage through innovation.

A group of three students from St. Joseph Higher Secondary School recently traveled to the Kennedy Space Center in Florida, USA to participate in the Conrad Innovation Summit 2015.

Do you know how the global companies dominated the market in a different Era? Do you know how the sources of competitive advantages have changed over time? As a fresher or a young entrepreneur, you need to know what will work best for your company.