European stores pull products linked to Brazil deforestation

Several European supermarket chains are dropping Brazilian beef products linked to destruction of the Amazon rainforest and tropical wetland, the US activist group Mighty Earth said Thursday. 

Chains such as Carrefour Belgium have committed to pulling from their shelves corned beef, beef jerky and fresh prime cuts suspected to come from cattle raised in the Amazon and the Pantanal tropical wetlands.

The move came after a Mighty Earth investigation in partnership with Reporter Brasil, a Brazilian non-government organisation founded by journalists, highlighted links between Sao Paulo manufacturing plants of Brazilian meat-processing giants JBS, Marfrig and Minerva and deforestation.

Activists have long criticised the environmental footprint of the global meat industry, blaming it for some two-thirds of global biodiversity loss.

It has also accused meat processing firms of not delivering on promises to end deforestation in their supply chains.

Carrefour withdrew Jack Link's brand beef jerky, a pledge also made by Belgian supermarket Delhaize, and Auchan of France similarly said it would be removing beef jerky products linked to JBS.

Mighty Earth said other chains including Albert Heijn in the Netherlands, Lidl, Sainsbury's and Princes in Britain were taking similar initiatives.

The measures come as the European Union brings in new legislation designed to fight deforestation. Mighty Earth director Nico Muzi said in a statement he saw the "noose tightening" around the necks of those involved in deforestation.

Brazil's top beef exporters defended their environmental records.

JBS, the world's biggest meat company, said it had "no tolerance" for illegal deforestation and had "proactively blocked" more than 14,000 suppliers to date.

The Amazon is the world's largest tropical rainforest. Deforestation, after falling for several years, has risen since far-right President Jair Bolsonaro came to power in 2019.

Brazil's National Institute for Space Research said last month deforestation had hit a 15-year high this year. The vast majority of the cleared land is used for cattle ranching.