Zoho marks its APAC expansion with first-ever user conference in Dhaka

Zoho Corporation, a leading software company originating from India, recently underscored its commitment to the Bangladesh market by hosting its inaugural 'Zoholics' annual user conference in Dhaka. The event, held earlier this month, was strategically positioned to introduce and deepen the understanding of digital transformation possibilities to local businesses in Bangladesh through Zoho's suite of software solutions.

The Dhaka conference stands out as a testament to Zoho's ongoing effort to foster closer ties with emerging markets, particularly in the APAC region. Attendees at the event had the privilege of gaining firsthand insights into Zoho's latest product enhancements, showcasing the company's unwavering emphasis on technological innovation.

Zoho has also announced a significant achievement: it now supports over 100 million users across its diverse range of more than 55 business applications. This accomplishment distinguishes Zoho as the first self-funded Software-as-a-Service (SaaS) company to hit such a mark, especially following its revelation of a billion-dollar annual revenue just last year.

Industry experts attribute Zoho's consistent growth trajectory to its unyielding emphasis on technological innovation. With the burgeoning prominence of generative AI in today's digital realm, Zoho has adeptly incorporated key updates across its array of products. Notably, while Zoho's influence is palpable on a global scale, it has seen particular growth in the Asia-Pacific area, with Bangladesh emerging as a focal point.

During 2022, Zoho reported an impressive 37% business growth. Among its product offerings, some that stood out include Zoho Workplace, a suite prioritising collaboration; Zoho CRM, a tool centred on optimising customer engagement; and Zoho Desk, designed to enhance client service through meticulous support and ticket management.

Furthermore, Zoho's recent technological strides have garnered significant attention within the industry. These include its collaboration with OpenAI to enhance its Zia AI functionalities, the introduction of the Trident Dashboard for Zoho Workplace to augment operational efficiencies, the rollout of Zoho Creator 6.0 which offers notable low-code, no-code capabilities, and the launch of Team Pipelines for Zoho Bigin, which seems set to revolutionise business operations.

Headquartered in Austin, Texas, but with a strong presence in Chennai, India and a strategic hub in Singapore for the APAC market, Zoho Corporation is renowned for its vast catalogue of over 55 applications. One of the company's distinct features is its commitment to user privacy, notably its decision to forgo an ad-revenue model, even for its complimentary products. As Zoho's ascent in the global tech arena continues, it remains a focal point of interest for industry observers keen to discern its potential future impacts.