Swifties
More than just an obsession, fandom as a way of connection
In 2025, fandom is a central part of storytelling, and studios and creators design worlds that fans can live in, expand, debate, and emotionally inhabit. Stories are co-owned and these fandoms are where ownership is vocalised.
11 December 2025, 06:52 AM
Swifties demand Taylor Swift to take a stand on Gaza
Other celebrities, such as Rihanna, Selena Gomez, Bella Hadid, Dua Lipa and Zayn Malik, have spoken out in support of Palestine and called for peace and justice.
29 October 2023, 10:31 AM