Breity Sabrin revolutionized Bangladesh's influencer marketing by founding "The Marvel – Be You" during the COVID-19 pandemic. Her platform, focused on authenticity and data-driven recognition, reshaped digital branding, offering creators guidance, fair compensation, and new monetisation opportunities.

China now requires influencers discussing professional topics like medicine, law, or finance to hold verified qualifications, aiming to curb misinformation and boost credibility. This move signals a global shift toward credentialed, transparent, and responsible content creation, influencing markets like Bangladesh.

Few people in the Western world have heard of Ruhan, but the Chinese company has emerged as one of several ‘influencer incubators’, transforming the face of e-commerce in the country. Occupying a grey high-rise in a drab part of industrial Hangzhou, the operation can be seen as the gears that keep online influencers churning out content during hectic eight-hour daily shifts.