Apple TV+ is incurring losses of over $1 billion a year to its parent company despite its recent shows like "Severance" being huge successes.

A new set of iPhone 17 prototype dummies has surfaced in a leak from Sonny Dickson, a source known for reliably sharing non-functional iPhone models used by case and accessory manufacturers to prepare for upcoming releases.

Apple is preparing to introduce live translation capabilities to its AirPods, according to a recent report by Bloomberg. 

Apple has unveiled an updated MacBook Air lineup featuring its new M4 chip, a redesigned colour option, and a reduced starting price of $999 ($899 for education) - costing $100 less than before.

Apple is rushing to fix an iPhone bug that causes its dictation tool to briefly suggest 'Trump' when users say the word 'racist', according to reports from The Guardian and The New York Times. The glitch, which sparked accusations of political bias, went viral this week after a TikTok user demonstrated the error – filming their screen as the speech-to-text feature flickered between “racist” and “Trump” mid-transcription.

Apple has unveiled ambitious plans to invest $500 billion in the United States over the next four years, which includes building a state-of-the-art factory in Texas for artificial intelligence (AI) servers and creating 20,000 new research and development jobs nationwide, as per a recent report by Reuters.

The iPhone 16e will be powered by the A18 chip used in more expensive models launched in September 2024

Apple may be considering introducing ads to its Maps app, according to a report by Apple analyst Mark Gurman of Bloomberg News.

Apple has chosen Alibaba as its artificial intelligence (AI) partner in China, marking a strategic move to regain lost ground in the world’s largest smartphone market. Alibaba Group Chairman Joe Tsai confirmed the collaboration on Thursday at the World Governments Summit in Dubai, as per reports by The Information and Reuters.

Apple could unveil a new iPhone SE as early as tomorrow, February 11, according to a report by Apple analyst Mark Gurman of Bloomberg News. 

Apple has announced its best-ever quarterly performance, with a record revenue of $124.3 billion for the first quarter of fiscal 2025. A key highlight of the quarter is Apple’s expanding ecosystem, now boasting over 2.35 billion active devices worldwide.

Apple has lost its position as China's leading smartphone seller in 2024, with Vivo and Huawei overtaking the iPhone maker, according to data from research firm Canalys, states a recent Reuters report.

Apple is reportedly planning to launch its thinnest iPhone to date, the iPhone 17 Air, which is expected to be approximately 2 millimetres thinner than current models. A recent report by Apple analyst Mark Gurman from Bloomberg News suggests the device will debut at Apple’s upcoming September 2025 event.

Apple has agreed to a $95 million settlement to resolve claims that its Siri voice assistant unlawfully recorded private conversations and shared them with third parties.

Apple is offering discounts of up to 500 yuan ($68.50) on its latest iPhone models in China as part of a rare four-day promotion.

Apple has no intention of developing its own search engine, according to Eddy Cue, the company’s Senior Vice President of Services. Cue disclosed Apple’s position during a recent court filing in the US Department of Justice (DOJ) case against Google’s dominance in the search industry.

Apple has formally filed papers to participate in Google’s U.S. antitrust trial concerning online search practices, citing its reliance on revenue-sharing agreements that make Google the default search engine on Apple’s Safari browser.

Apple is nearing an unprecedented $4 trillion stock market valuation due to investor optimism surrounding its recent advancements in artificial intelligence (AI) and hopes for a revival in iPhone sales, according to a recent report by Reuters.

US lawmakers have recently instructed Google’s parent company, Alphabet, and Apple to prepare for the removal of TikTok from their app stores by January 19.

Kino, a video creation app by Lux Optics Inc., has been named 'iPhone App of the Year' in Apple’s 2024 App Store Awards. Apple’s annual awards celebrate standout apps and games for their design, functionality, and cultural impact. This year, 17 winners were selected from 45 finalists by App Store editors.