Cooling in a Changing Climate

RN Paul
Managing Director
RFL Group

To counter currency volatility and LC challenges, we are prioritising local manufacturing, strategic inventory planning, and diversified sourcing. An undersized AC unit may be cheaper upfront, but it leads to higher electricity bills, inefficient cooling, and a shorter product lifespan.

As record-breaking heatwaves reshape Bangladesh’s consumer landscape, the air conditioning industry is entering a transformative era. In this interview, RN Paul, Managing Director of RFL Group, discusses how Vision AC is navigating global supply chain challenges, the transition toward eco-friendly refrigerants, and the evolving demands of a market where cooling has shifted from luxury to a critical urban necessity.

The Daily Star (TDS): Given the intensifying heatwaves, how have the sales volume targets for the 2026–2027 window been recalibrated?

RN Paul (RNP): Compared to previous years, we are seeing much stronger consumer urgency for cooling solutions, not only in major cities but also in district and semi-urban markets. As a result, the industry’s sales projections for 2026–2027 have been revised upward.

At Vision, we have already strengthened our production planning, retail network, dealer network, and after-sales preparedness to meet this growing demand.

TDS: While inverters dominate the premium segment, is there a specific survival strategy for fixed-speed (non-inverter) ACs in the industrial or low-budget rental sectors?

RNP: While inverter ACs dominate for efficiency, fixed-speed models remain relevant for budget-conscious buyers and industrial sectors due to lower upfront costs. Vision AC balances this demand by offering durable, affordable non-inverters alongside high-efficiency inverter technology to suit all market segments.

TDS: Beyond the initial “smart” branding, are manufacturers seeing actual long-term usage of mobile app controls, or do buyers eventually revert to standard remotes?

RNP: Smart AC features are becoming increasingly popular, especially among younger and urban consumers. While many users still prefer remotes for everyday operation, app-based controls are gradually becoming part of modern lifestyle. At Vision AC, we are integrating smart features including Wi-Fi connectivity, intelligent temperature management, Ai Self learning Energy Saving etc.

TDS:  What are the primary technical and safety bottlenecks preventing local factories from making a 100% transition to R32 or next-gen eco-refrigerants?

RNP: The transition toward eco-friendly refrigerants such as R32 is essential for environmental sustainability and energy efficiency. However, the process involves significant technical and safety requirements. Since R32 is mildly flammable, manufacturers need upgraded production systems, advanced leak detection mechanisms, and strict safety protocols.

Vision AC has already taken major steps toward adopting environmentally friendly refrigerants and energy-efficient technologies.