BMW launches iPerformance PHEV line in Bangladesh

Executive Motors Ltd, authorized importer and dealer of BMW vehicles in Bangladesh, launched three BMW iPerformance plug-in hybrid electric vehicles (PHEVs)—the BMW 530e, BMW 740Le xDrive and BMW X5 xDrive40e—at their showroom in Dhaka's Tejgaon area on November 3rd, 2018. A press conference was held at the Executive Motors showroom at Tejgaon. Dewan Muhammad Sajid Afzal, Director of Operations, Executive Motors Ltd and Md. Bazlul Karim, Director of After Sales, Executive Motors Ltd, were present at the press conference along with other top officials from BMW Asia.

"Sustainable mobility is the future of mobility. We've reached a milestone today in Bangladesh by offering customers a range of BMW iPerformance models with electrified drivetrains. We look forward to providing our customers the opportunity to better the environment while experiencing an entirely new dimension of pure driving pleasure with the power of electro-mobility,"said Dewan Afzal.

The iPerformance model designation is given to all BMW PHEVs. By combining an electric motor with a highly efficient and sporty engine, BMW iPerformance cars can achieve excellent fuel efficiency yet provide dynamic performance.

All iPerformance models will come with 5 years of free service, parts, maintenance and repair.

We'll have a review of the iPerformance line soon on Shift.

Photos: Farhan Ahmed