Reinventing News

Photo: Courtesy

NewsCred, an online news portal, was a concoction of ideas blended together from three different young Bangladeshis– Iraj Islam, Shafqat Islam and Asif Rahman. In this day and age, marketers are becoming publishing powerhouses, depending on shareable content to build their brands and engage customers. Likewise, publishers are innovating on social platforms. The traditional division between marketers, publishers, agencies and consumers has dissolved, and require them all to reassess their content ecosystems. NewsCred is leading this change by growing on powerful technology, creative content strategies and world-class editorial curation.
"At the time, we didn't know how big a business it could be, but we all knew it was important,” says Iraj. With the three young men working on three corners of the planet (Asif in Philadelphia, Iraj in Dhaka, Shafqat in Geneva), they quietly went about building a consumer facing news site that gave readers the ability to rate, tag, comment and vote on the quality and credibility of news.
Their product suite includes end-to-end content solutions: the technology essential to sort out and curate appropriate content; the publishing tools needed to invent and put together campaigns with pace and scale; and the editorial teams needed to bring legitimacy to every content understanding. At their core, NewsCred is about associations. Over the past four years, they have built partnerships with over 2500 publishers including The New York Times, The Economist, The Guardian, Getty Images, and more. In fact, they have built the largest publisher's network in the world, giving businesses unparalleled access to quality journalism. “We founded NewsCred in 2008, and this is a story of perseverance. The initial idea for NewsCred was seeded in Dhaka where we came up with our vision that has guided us ever since: finding a way to surface high quality journalism,” says Iraj.
By sourcing and licensing trusted content across a broad range of subjects and perspectives, NewsCred delivers millions of dollars of revenue back into the news ecosystem, offering a crucial industry the means to not just to survive, but thrive. The world's leading publishers, including The Chicago Tribune, LA Times, Forbes and Huffington Post, depend on NewsCred to grow traffic, attract advertisers and build new revenue. Functioning in three different locations, London, Manhattan and Dhaka, NewsCred considers itself more of a new agency than anything else.