The number of Facebook users has registered an impressive rise over the last few years. This phenomenon has set up potentially lucrative openings for businesses for obvious reasons.

Digital marketing has become mandatory for any brand to survive, let alone grow. Advertisements and all sorts of content are expected to not only be well made, appealing and informative, but also very engaging. This need has led to the rise of creative agencies across the capital. Among the up and coming creative agencies that are increasingly making a mark in this new industry is Beatnik.

BuzzFeed’s headlines are amazing because they intimately understand the art of the angle. And the lack of one, is the biggest reason nobody’s sharing your blog posts, or clicking your ads.

NASA SpaceApps Challenge is a NASA incubator innovation program launched in 2012. It is one of the largest international

A data science enthusiast and Lecturer at NSU, K. M. Saqiful Alam talks to Next Step about his projects and the future of education in Bangladesh.

Mark Twain once said that part of the secret of a success in life is to eat what you like and let the food fight it out inside. But it is not always easy to eat whatever you like.

A startup never has a million dollar budget to spend on digital marketing. So do it in-house with existing resources.

Where 49.5% of the population consists entirely of women in Bangladesh, the expected freedom and rights of women are

Leadership Summit 2016 organised by Bangladesh Brand Forum (BBF) took place on 23rd April at the Radisson Blu Water Garden Hotel Dhaka. Addressed to future leaders, the agenda of the event was 'realising potentials'.

Team-building programmes provide realistic experiences that empower individuals to contribute to common goals. The success of most organisations depends on the ability of individuals to build effective teams.

Head of HR of Bangladesh Express Ltd. shares his insight on positive initiative and change.

The Grand Finale of Masters of Ideation, the inter-university case solving competition organised by Young Entrepreneurs Society (NSU YES!), took place this Monday, April 18.

We recently interviewed Dr. Jaideep Prabhu, Jawaharlal Nehru Professor of Business and Enterprise at Cambridge University and a leading researcher of Jugaad—a frugal and flexible approach to innovation—to talk about why innovation knows no boundaries and how it is evolving every day.

Between leftover work from last week and more things we keep piling on to our plate, how many o us can attest to being at our productive best?

Organisations of all sorts aim to become sustainable and profitable, but some end up doing unscrupulous activities in the process. But sustainability and improving lives can certainly go hand in hand; such is the model of social enterprises.

With the aim of materialising the huge potential of the country through enhanced leadership, Bangladesh Brand Forum is organising the

This year Synergy Global.co, a team from Bangladesh won the Shanghai Regional Round of the Hult Prize, defeating 45 teams from top business schools.

Haat Bazar is an initiative of the Career & Placement Centre (CPC) and the Department of Management of North South University. Organised by NSU Young Entrepreneurs Society (YES!), the event is held every semester with the aim of giving the students a taste of what it feels like to be an entrepreneur for a day.

Being South Asia's first international all-women's liberal arts' university and home to students from 16 countries, international events with diversity are part of AUW's core values. Within days of the end of AUW-International Model United Nations (AUWIMUN), comes the 4th AUW Photo Carnival.

In an increasingly competitive marketing landscape, a brand has to walk the fine line of maintaining consistency of its messages and cultivating ways to associate itself with different facets of life. That's why it pays to have a compelling brand power.