Rule to regulate ad on breast milk substitute soon

A Draft Rule Under Section 11 of the "Breast Milk Substitute (Regulation and Marketing), Amendment Act, 1990", is being prepared to enforce the law to regulate advertisement of breast milk substitutes. Health and Family Welfare Minister Chowdhury Kamal Ibne Yusuf told the Jatiya Sangsad Monday that the act prohibits making, exhibition, distribution; circulation and open display of advertisements of breast milk substitute which might create impression that substitute was equal to breast milk. Replying to a question from Col (Retd) Sawkat All (AL¬Sariatpur), the Minister said the act would be enforced after the gazette notification of the rule. He also informed the House that an "advisory committee" was formed to extend cooperation to the government in this regard.