e-Asia 2011
Speakers opt for local mobile content ecosystem
Jirapat Janjerdsak speaks at the session.
Local and foreign speakers at a workshop urged to establish a highly local content based mobile ecosystem in our country. They also observed that such ecosystem will not only promote our local and global brands but also guarantee the sustainability of the mobile application developers. They made the call at a technical session styled "Application Development for Mobile Platform" organised by Nokia on the second day of the recently held 3-day e-Asia summit at Bangabandhu International Conference Center. Chief guest Dr Jamilur Reza Chowdhury said within few years location-based mobile applications should open a new dimension in our daily life. People will depend on different real-time location based apps. He said nowadays with a small effort and little programming skills anyone can develop and deploy mobile apps through different free toolkit or online tutorials. Jirapat Janjerdsak, head of EDX, Thailand and Emerging Asia of Nokia, during his presentation explained the mobile ecosystem and its 5 components. The first component of this ecosystem is the brands, who are interested to publish their contents on mobile. The second is the developers and publishers, who develop such applications on mobile platform for the brands. Then comes the third component, mobile brands such as Nokia, Samsung who provide APIs or toolkits to develop such apps for their handsets. The fourth component includes the mobile operators that deliver the apps to the target audience and earn revenue from application download. End users are the fifth component of the ecosystem. Abu Daud Khan, country manager of Nokia, Bangladesh described their steps for connecting the next billion users by enabling them to access more information through mobile apps. Currently they are consulting with all mobile operators of the country to establish an ecosystem where the mobile operators will maintain the accountability with the reimbursement of the mobile apps developers from the earning of the app downloaded. Nokia's new featured phone Asha (The Hope) series has also been introduced in the session. Asha will be available in the market next year. SM Ashraf Abir, CEO of MCC Ltd, local mobile app developing company, shared their vision, future scope for mobile application development and initiatives to be taken by Nokia and MCC to encourage the mobile app developers all around the next year.
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