Coca-Cola pledges Tk 11.5cr in fight against Covid-19

Coca-Cola in Bangladesh has pledged an initial support of Tk 11.5 crores towards helping the healthcare system and local communities through food package and distribution of beverages to combat the coronavirus crisis, said a press release.

The relief programme eventually aims at positively impacting over 50 lakh lives across the country. Coca-Cola Bangladesh is partnering with Care Bangladesh to implement this support initiative.

Sundeep Bajoria, VP of Coca Cola South West Asia, said, "We are facing an unprecedented situation for humanity. Our approach to navigating the pandemic is grounded in our company's purpose, which ensures that we continuously strive to make a difference for people in the communities we serve around the world and Bangladesh as well."

Coca-Cola Bangladesh has adopted a purpose-driven approach to ensure immediate support to the country's healthcare infrastructure.   The company will also support frontline workers including doctors, nurses, police and law enforcement personnel by catering to their hydration needs, said the press release.