Polar Ice Cream showcases new flavours and VR experience at DITF 2026

Polar Ice Cream has returned to the Dhaka International Trade Fair (DITF) 2026 with a redesigned pavilion, new ice cream flavours and interactive attractions for visitors. 

The 30th edition of the fair opened on January 3 at the Bangladesh–China Friendship Exhibition Center in Purbachal, Dhaka, says a press release.

The brand, operated by Dhaka Ice Cream Industries Limited, is participating through its General Pavilion–14, which features a contemporary design with enhanced lighting. Visitors can access the full range of Polar Ice Cream products, alongside newly introduced flavours available exclusively during the fair.

In addition to product displays, the pavilion includes an immersive virtual reality game titled Ice Cream Ovijan and several on-ground engagement activities. Visitors are also being offered discount coupons of up to 50 per cent for Fantasy Kingdom as part of the promotional activities.

The Dhaka International Trade Fair runs throughout the month and attracts a large number of visitors each year, serving as a platform for local and international brands to showcase products and engage directly with consumers.